I thought it was time for a bit of light hearted relief from all the things that have made me angry in the last few weeks.
This week I was asked to define success over a range of initiatives I am involved in and this is what I wrote for
Success beyond the farm gate is acknowledgement by the community that Australian farmers are
- Professional and caring and committed to working towards sustainable farming production systems.
- Underpinning Australia’s quality of life through ongoing innovation, efficiency gains and intensification to deliver affordable, nutritious and ethically produced food for Australian consumers and many other people around the world.
Young Farming Champions program
Success for the Young Farming Champions program is Australia-wide network of trained, articulate and passionate young farmers talking directly with the communities they supply!
When I saw this picture I thought the Young Farming Champions will know they have been successful when supermarkets think their customers are knowledgeable enough about food and fibre production that this type of signage is no longer necessary
How funny is this?