Coles profits are riding on the back of their Down Down Down campaign. As reported in the Sydney Morning Herald today “Wesfarmers said full-year net profit rose 11 per cent to $2.126 billion. Its Coles unit capped a third year of market-beating performances as it stepped up its price war with bigger rival Woolworths.” But this comes at a cost, a huge cost and there is no denying dairy farmers are the current collateral damage in this drive for billion dollar profits”
My blog post yesterday Coles is Making my Blood Boil saw an outpouring of united support for dairy farmers from both the community and our fellow farmers.
Now that the community is aware that Coles is suggesting their customers support their Down Down Campaign that is having such a devastating effect on Australian dairy farmers to put an extra $1.23 per day in their pockets they are mortified. Appalled that Coles is effectively asking them to be complicit in the downfall of Australian farming families.
How do we right this terrible wrong. People Power that’s how. No matter how much the government would like to help their hands are tied. However every single Australian can stand up and have a voice and say Coles we wont support you if it means Australian farming families and the jobs they support in the broader community are threatened
What can you do”. You can vote with your wallet and/or your feet Australian families.
You can do this in two ways
Option 1. Is to buy branded milk rather than supermarket equivalents. This would support the margins of the milk processors and the real opportunity for this to flow back to farmers.
Option 2 You can seek out your independent Australian owned supermarkets and grocers and support them instead of Coles.
The government needs your help too. Their National Food Plan aims to provide all Australians with affordable, nutritious LOCALLY produced food that is good for people, animals and the planet. Lets help them do it. Support Aussie Farmers and say no to Coles Down Down Down campaign and the massive profits it is putting in their pockets
Our future is in your hands Australia. We can win this one together