Use by Date Campaign

Michael and I are in WA for my first Australian Landcare Council board meeting. This afternoon we were driving up the highway from Freemantle and we heard this clever add promoting WA yogurt and urging  all Sandgropers to buy local and support WA dairy farmers 


Here is a little bit of background from the website

Brownes are making a stand for WA dairy farmers and naming Saturday 3 November 2012 the official Use Buy Date for all yoghurts imported into WA. From that day on, we’re inviting all West Australians to buy locally made yoghurt instead.

On Sunday 4 November 2012 our Managing Director, Ben will be driving a truck from Perth, through the South West, across the Nullabor to the East Coast to give them back their empty imported yoghurt containers.

I will keep my fingers crossed Ben  doesn’t chose our place to unload his truck

There is also this great info graphic

You can read all about it on their  website here

Whilst it may not be Yeo Valley


I love the concept and the passion. Well done Brownes

What do you think?

Author: Picture You in Agriculture

The world needs creative, innovative and courageous young people who can connect, collaborate and act. We know that youth may only be 20% of the population but they are 100% of the future. The time is now to let them share their dreams and design the future they want to see.

One thought on “Use by Date Campaign”

Comments are closed.