Beauty or Beast

The Dove Real Beauty Sketches clip that went viral on YouTube just one month ago has become the most watched video ad of all time.

Dove Real Beauty

Watch it here http://vimeo.com/64077961

The three-minute ad teaches a vital lesson about how we view ourselves compared to how others see us. It has been viewed more than 114 million times and was uploaded in 25 languages to 33 of the brand’s YouTube Channels.

The video shows a former forensic artist meeting a series of women who are asked to describe how they look. He was unable to see them behind a curtain and prompted them to detail everything: hair length, facial structure, their most prominent features. He then sketched each participant from their self-description.

Each woman was asked before the study to get to know one of the other participants. The forensic artist then asked each woman to describe the other’s face. The differences are remarkable.

Indeed proof that ‘Beauty is in the Eye of the Beholder’

How would you describe yourself?