In times of peace plan for war

Joe Delves

UK dairy farmer and Nuffield Scholar Joe Delves at the Dairy Research Foundation Symposium in Kiama

Over the years I have been on lots of dairy industry conference committees and I must admit I often found this a very frustrating exercise. VERY FRUSTRATING

Why you ask?

Well in today’s world if you genuinely want to farm for the long haul you have to get everything right. By everything right I mean farms in the 21st century have to be socially acceptable, environmentally friendly as well as financially rewarding.

Up until the Dairy Research Symposium conference in Kiama last week the dairy industry totally shied away from discussions about relationships with their value chain partners and customers. Dairy farmers it seemed (or so previous conference committee members I had worked with thought) didn’t want to listen to anybody talk about anything beyond the farm gate. It was cows,cows,cows.

So to hear the Chairman of Dairy Australia get up at the dinner and say he and the CEO of Dairy Australia thought the conference was the best conference they had ever attended and the reason why was in particular the social content of the program made my heart sing.

One of the speaker highlights was UK Farmer and Nuffield scholar Joe Delves who farms in the south east of England.

I had the pleasure of hosting Joe for a day when he was in OZ in early January. Joe is all personality and his presentation truly resonated with everyone in the room

Lets have a look at some of the insightful things Joe had to say

The biggest thing that influences my life is my attitude to myself and my dairy business. Unknowingly I have built the business around my values

Joe on values

Slide25

Slide29

On goal setting

Slide30

On sharing

Slide31

On being honest about yourself

Slide27

Slide28

On value chain thinking

Slide17

Slide18

Slide19

Slide20

On being business focussed

Slide14

On being business focused

Slide12

Slide13

On Consumer relations

Appealing to your customer is not as simple as you think and just what are we trying to achieve?

Slide22

Slide23

On whingeing

Appreciate what you have in your own backyard

Slide32

On attitude

Attitude is everything

Slide34

On self reflection

Slide35

You can listen to Joe talk to Radio National Reporter Sarina Locke here

One thought on “In times of peace plan for war

Comments are closed.