In my post yesterday cheekily titled Shame on you Woolworths set to sell sex toys in the milk isle I talked about my dream for a new look agriculture that saw farmers level the supply chain playing field, working side by side with supply chain partners who showed each other equal respect and our farmers gaining the knowledge and skills sets to allow them to extract real value from supply chain.
I don’t know how many farmers feel like me and I hope the fact that when I write a post that has a dig at Coles is 15 times more popular with my readers than a post that actually talks about working on real solutions to get farmers out of this nightmare paradigm where all the power lies at the top of the supply chain is not indicative of the lack of interest in my sector in driving real change
Whilst I might get disillusioned from time to time by lack of positive feedback, it wont stop me spending the rest of my days in paradise working towards my goal of supply chain equality driven by the farmers themselves not this energy wasting dream of white knights with silver bullets
Farmers can laugh at themselves and we have all heard this joke
There was a man whose farm was located on the banks of a flood-swollen river. As the water rose, a neighbour drove up in a Jeep, urging him to leave before the farm was flooded.
“Oh, no,” said the man confidently, “God will save me.”
The water rose higher, and the man was forced to move into the second story of the farmhouse. A police boat soon came, and the officers called for the man to hurry and get into their boat.
“Oh, no, that won’t be necessary,” the man insisted. “God will save me.”
Finally the house was completely engulfed in water, and a Coast Guard helicopter swooped in to rescue the man, now perched on the roof. Again he refused. Just then, a huge wave of water swept over the house, and the man drowned.
When he got to heaven, he stormed at the Lord, asking WHY God had let him die when his faith had been so strong.
“What do you mean?” asked the heavenly Father. “I sent a Jeep, a boat, and a helicopter … and you wouldn’t budge!”
and we have all heard the phrase
“god helps those who help themselves”
Whether farmers like it or not its time we got with the program
This morning I am going to give farmers the best advice that I have ever been given
In the words of Steve Jobs
‘Don’t be trapped by dogma – that is, living with the results of other people’s thinking’,”
Shed the whingers.
Shed the below the line thinkers.
Shed the people who only want to Coles and Woolworths bash.
Shed the people who cant talk about anything but fringe groups
Shed the people who think the world revolves around them and their problems
Most of all walk away from the victim triangle and shed the people who think you are their white knight
Surround yourself with people you can learn from.
People who give you energy.
People who genuinely want to drive change and are prepared to gain the skills sets and knowledge to make it happen
People who genuinely support your vision and
Most importantly don’t be like me and wait 50 years to do it.
I know it can work and I know we have lots of farmers who think this way. We certainly have lots of highly visible young people who think this way. One great example I have the pleasure of working with is just an example of many. Celebrate them.
“For the creativity of individual creators to be celebrated, and to make a difference in the world, it has to be enthusiastically embraced by others,”
In this great article Professor Haslam (see below) poses the question of whether, if Mozart were alive today, he would be writing symphonies.
“It’s unlikely, and without a well-funded and publicly valorised group of classical musicians to nurture and encourage him, it’s probably more likely that he’d be writing jingles for laundry detergent,” he said.
An important finding from Professor Haslam’s research was that in order to get the best out of creative individuals, society needed to invest in the groups that made certain forms of creativity possible.
“Even Steve Jobs needed a group to treat his ideas seriously and to cultivate them,” Professor Haslam said.
“Indeed, it was precisely because people refused to be ‘trapped by the dogma of another person’s thinking’, that Jobs’ idea of the personal computer wasn’t dismissed as lunacy.”
My call to action.
Agriculture identify your young talent, engage them, nurture them and most importantly invest in them
BTW – Some food for thought for Australian dairy farmers in this opinion piece from TWT Dairy industry needs to act now
Professor Haslam collaborated on the paper – The Collective Origins of Valued Originality: A Social Identity Approach to Creativity – with Dr Inma Adarves-Yorno from the University of Exeter as well as Professor Tom Postmes and Dr Lise Jans from the University of Groningen in the Netherlands.