Please take the ad down Mr Helou

Its Father’s Day again and as usual I am reflecting and beating myself up as I traditionally do on these family days. I always had great aspirations of being the best mother, wife, sister, niece and nowhere near ever met them. These days I am doing my very best to take comfort in the fact that you can’t give what you don’t have.

I am putting it down to the fact that I can’t relax and I am reflecting on this today because it was almost 12 months ago that my father expressed concern to me about my inability to relax last time I went home to visit him (and there had been far too much time between drinks as his next door neighbour kindly reminded me and rightly so). See post here

He is so right (and he is not the first person to say it nor will he be the last) I can’t relax in the day time. I can’t relax at night time. I wake up in the middle of the night with big ideas that I have to write down. I wake up in the middle of the night for too often for bizarre reasons. How much more bizarre is this? I woke up last night worried about Gary Helou and have worried about him all day.

Gary Helou The Australian

I am worried the happy face is just a front – Photo source The Australian

I am worried about how he was handling being the man of the moment that everyone ‘loves to hate’. Take this latest video for example that has been playing on my mind since I saw it a few days ago

It was the MG modus operandi and culture that instigated my father’s comment last year. My father had taken me out to dinner on Saturday night. We went early as I had (or felt I had) to be home early for a conference call at 8.30pm to rally the troops to come out thumping our chests and shaming anybody who wasn’t beating the door to Joe Hockey’s office playing the Australian cooperative is the best and only model card and imploring him to keep those ‘nasty foreigners’ from buying Warrnambool ( I just love spelling that word thank you spell checker) Cheese and Butter

020742-140124-b-warrnabool

Image Source here

I remember being very excited when Mr Helou took over the reins at Murray Goulburn. I had heard great things about his time at Sunrice. I said some very positive things in my blog about the MG move into NSW. But I have been disappointed at MG’s tactics  It’s not smart to ridicule your competitors especially if you need them to fill contracts you can’t. I had some strong words (excuse the pun) to say about that very unwise add when it first came out and it has been a scaringly popular post

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It’s now getting ugly. Its time to focus on the big issues MG and not take pot shots at your competitors. I am starting to feel very uncomfortable about this whole sorry saga. It can’t be fun being the person everyone ‘loves to hate’. Please take the add down. The Australian dairy industry doesn’t need or want to be floodlit in this manner .

Lets foster a healthy culture of working together to get the best outcomes for every-one in the cow to carton process.

Author: Picture You in Agriculture

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