Identity crisis and stereotypes – farmers with akubras and bandy legs

cool urban dude with surfboard

Image credit

The Art4Agriculture team have created a complementary program model to The Archibull Prize that will allow us to roll the program out nationally. The students participating in the program will be investigating and reflecting on the theme

Feeding, Clothing and Powering a Hungry Nation is a shared responsibility

with the word ‘power’ referring to farmers potential to provide the community with renewable energy sources

FarmerAnnimation_Man

So of course we needed  a logo and I briefed  the graphic designer who happens to be male and he comes back with

13306_FarmerIllustration_Page_1

Okay so this was James stereotype of a farmer – love the bandy legs

Okay James farmers can be women too

So James sends me this

13306_FarmerIllustration_Page_2

So girl farmers have bandy legs too !!!!!!

So then I said OK lets make it a partnership and James comes back with this

Archibull Connections

then we thought about it some more and we thought lets have the farmers on one side of the plug and people from the city on the other

So how should I brief James?

What does a stereotypical urbanite look like. Does he/she evoke images of super cool people with 9 to 5  corporate careers who surf after work and party on the weekends ??????

Update 

The sage minds on twitter have delivered me a solution – farmer Gus Whyte has proposed a salute to the middle man.  I will ask James to replace the farmers with  a tradie wearing hi viz. But still have the problem of sex and ethnicity

Tradie wearing hi viz

Further reading

Miranda column: The glamorous face of farming

Some serious food for thought  –  Identify crisis – the default setting 

What my readers are saying

Everyman need a canoe

Everyman needs a canoe ht JK

Active wear

According to TE our cities are full of people who look like this

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

3 thoughts on “Identity crisis and stereotypes – farmers with akubras and bandy legs”

  1. Love it! Maybe the people in the city could have a few other clear (/ easily depicted) occupations? Like… doctor, student, athlete (or kid playing sport), musician? And maybe the people in the city could include non-Anglo-Celtic people? (Although it’d be good to avoid racial stereotypes when you match the skin tone to the job!!)

    1. Exactly Ack – when I started to think about it. I thought Oh dear – the stereotypical farmer is a man and he is white!!!!!! mmmmmhhhh. So we are having the graphic animated and I am liking your idea of diversity both on the farm and in the city

  2. If this is the stereotype farmer, the stereotype city dweller would be wearing a suit…..even though both representations are not accurate!

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