I must admit when I read Milk Maid Marian’s post yesterday I had this feeling of déjà vu. I couldn’t help feeling sad and smiling at the same time. Seriously does Dairy Australia have a death wish, masochistic tendencies or are they just ignorant
Well they are none of those things. I have found in the main they are very smart, well-meaning people who sadly are not alone in the world of farming industry research and development corporations in copping a lot of flak from their employers/stakeholders/levy payers aka farmers
I work with a number of industry bodies and the ones that have good stakeholder relationships you can count on two fingers
When I first decided I was going to get more hands on in agriculture, one of the first things I did was make the effort to meet as many of the people in my employ as I could
I must admit I was blown away by the generosity of their time
When I went to Dairy Farmers I had meetings with the CEO, head of communications and head of marketing
At Dairy Australia I met with the CEO and head of marketing and a number of consultants they had engaged
I think in the main most of these of people thought I was a bit scary but they recognised my passion and that I was eager to learn
I also discovered a few scary things myself. Dairy Farmers had all these wonderful brochures titled “who we are” that gave the impression that their farmers milked black Hereford beef cross cattle and Dairy Australia had material that had Australian farmers milking breeds of cows I had never heard of and to their credit when they were informed they were mis-informed they made changes fast
Dairy Australia will be breathing a sigh of relief I chose this image -but then lets not forget 95% of the board of Dairy Farmers were dairy farmers – what were they too busy doing when this brochure got the tick of approval ?
Now we as farmers can sit back and say we are too busy and the people we employ should have crystal balls or we can spend just a little bit of time and make time.
It’s our choice.