I think we can all agree humans are flawed race. We are not all perfect and when it comes to bad behavior all industries and organisations do their very best in the recruitment process to weed out the bad apples.
When bad apples are discovered its how they are dealt with by the organisation/industry that show the world the mettle of the organisation/industry. A few bad apples are in the media at the moment and you all know who they are and we are all watching with interest how their industries/organisations handle in the first instance the fallout out. In the second instance the pivotal strategies to mitigate further outrage and weed out the bad apples in a way that ensures the bad apples do not view their industry/.organisation as one that has a culture of sweeping the bad apples under the carpet and hoping a miracle happens
Where agriculture seems to stand out is its seemingly bizarre desire to give oxygen to the bad news stories. This post is making me guilty of this and I acknowledge that.
But I am hoping it might help to generate a conversation to change the way we handle bad press.
PETA is currently doing what it does best and that is using shock jock tactics in its never ending campaign to bring down the wool industry
Our state farming organisations are doing what they usually do and that’s go into outrage mode which involves joining the feeding frenzy to spread PETA’s campaign.Which in this case is another video campaign that feature’s a model I have never heard of getting naked and being made up to looked battered and bruised and seemingly using this imagery to align shearers and farmers with domestic violence.
Now the majority of people look at PETA campaigns and just shake their heads and put PETA in the nutcase element
Agriculture on the other hand takes them very seriously and it begs many questions why and does us no favours
Like this – Who on earth thought it was a good idea to put this comment on Facebook under the PETA video
Especially in light of this very impressive ( for all the right reasons ) video currently getting a lot of traction on social media.
We all know farmers are just as outraged by the behaviour of the bad apples as the wider community. Agriculture has a lot to be proud of. We will continue to weed out the bad apples and continue our commitment to giving the animals in our care the best whole of life experience we can.
A couple of thoughts from me on PETA
- PETA – using naked woman (and a few men) to make a point is an outrage in itself. I don’t know about you but to me that reduces their credibility rating to zero.
- The above video too is calling out bad behaviour When we see this we dont think all boys are bad. Yet PETA is inferring that everyone in the Wool industry is cruel . Again their credibility is zero. The answer is not shutting down the wool industry. The answer is the same in both cases. Its getting the culture right and I can assure you the wool industry is very determined to do this.
- and if your still think PETA has the moral high ground – this might make you rethink . According to this expose More than 93% of the animals in PETA’s care are killed each year. Get the full report here