When we know we are heading in the right direction and you are looking forward to seeing the fruits of our labour

Everyone wants to be proud of the industry they work in. Yesterday I found myself embarrassed to be a farmer.

I was sad that people could feel so undervalued they would share a meme that attempts to add value to themselves by undervaluing others. 

I was sad that at leadership level we apparently aren’t having conversations about what is clearly a much bigger issue.

We are better than this.  I need help. I want to understand how we can reframe our messaging in agriculture from being locked in the Dreaded Drama Triangle to embracing The Empowerment Dynamic

I am looking forward to growing a tribe of people I can have these discussions with. I am looking forward to every agricultural organisation seeing people as its greatest resource and telling them that.

Change starts with us – lets make our People Pillar our first pillar

Before I go – how can agriculture do messaging differently. We could ask Dorie Clark  

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life