Seeking Incredible Aussie Women – When you work with the best opportunity comes knocking

According to Wikipedia Woman’s Day is Australia’s highest selling weekly magazine with up to 400,000 weekly readers.

This week there is a 4 page spread titled “Real Life – Incredible Aussie Women – Ladies of the Land”  featuring four Young Farming Champions  Emma Ayliffe, Anika Molesworth, Jasmine Green and Bronwyn Roberts ( and what a pleasure it was to read about Kate Andison)

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Yesterday I attended a workshop on Elite Teams and I was stoked to have our organisation listed as an example of having a high performance culture.

Being impact driven and focused on measuring the ripple effect of what we do, I have been giving a lot of thought to the impact these young women’s stories will have on the readers of the Woman’s Day.

How do we measure that?

I look forward to my readers sharing their thoughts

Its an important question because this media cost agriculture zero $

It involved:

  •  my time ( the journalist identified me as the go to person)
  • the time of the interviewees
  • Interviewees capacity to share with the journalist high quality photos

In comparison say to agriculture paying for TV time or Billboard space 

Are there other important questions to ask?

  • Why was I identified as the go to person?
  • Why were these young women confident they would do agriculture proud?
  • Why did they have high quality photos they could send to the journalist?

These are questions I am very happy to give my perspective on if asked

What I would like to do is give a big shout out to our journalist Mandy McKeesick. It is because she writes high quality content for us that these young women are highly visible and easy to find when journalists from the Woman’s Day and any other main stream media are looking for talent

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life